New Blog – Luke’s Fishing Journal

Posted in Lukes Fishing Journal on February 22, 2011 by strikeking

Hey Guys, Here is a new Blog entry we are going to roll out with the Classic behind us. Strike King Pro Luke Estel is a freelance writer/photographer from Carbondale, Illinois. Luke fishes the Opens and other events close to home. Luke has a great gift of being a great fisherman but also in writing and with the support of his Wife Heidi and their two girls, Luke has become successful in both. We will kick off this week with Entry #1 of “Luke’s Fishing Journal” – Enjoy and please give us feedback and story ideas to ~ Thanks.

Calling all Fisherman – Want to learn from the Pro’s? Be a Marshall for a day.

If you are an avid tournament angler then I suggest you become a marshal for at least one Bassmaster Elite event or even the Bassmaster Classic. The knowledge you will learn in that one day can help you become a better angler as well as an experience you will never forget. I got the rare opportunity to ride in the boat with legendary angler, Shaw Grigsby. It was day two of the classic and Shaw was looking for enough fish to make the final day cut.

We set out into the Louisiana Delta around 9:45 a.m. due to the fog delay. That did not leave much time for him to fish but our boat ride was only around twenty minutes. Shaw finally reached his spot, dropped the trolling motor, and went to work.  Immediately he put keeper number one in the boat. Shaw was targeting pre-spawn bass that were moving in to spawn in a dead end canal. Grass patches littered the shallow water and Shaw’s bait of choice was a Tour Grade Strike King Swimming Jig tipped with a Rage Craw. He was swimming the bait around the grass patches and anywhere else he thought a bass was lying. I sat in the back of his boat watching him pick the cover apart catching his limit within an hour. As he worked his way around the canal he noticed a fish sitting on a bed. From that point on I witnessed one of the best displays of sight fishing I have ever seen. Staying calm, Shaw put his Power Poles down and picked bass after bass off of the beds. How he was able to see them, I have no idea. I could see the beds and every once in a while I would see the bass, but he could see them all. Shaw wasn’t set up for sight fishing but was able to convince the bass to either bite his jig or his Rage Craw.  Within minutes of spotting a bass on a bed, he would be swinging it in the boat.  Time was running out and Shaw thought he needed one more three pound fish to make the cut. He had lost one earlier in the day but he did not let that get to him. He contemplated for a minute whether to go back and fish for a female that he saw or concentrate around the mouth of the canal for a bass moving in to spawn. His decision paid off with minutes to go as a four pounder smoked his jig at the mouth of the canal.

He culled once more and we were off.  Shaw thought he had around thirteen and a half pounds but I knew it was a little more. On stage Shaw’s fish weighed fourteen pounds, seven ounces. He made the final day and ended up in twentieth place. Shaw Grigsby proved to me that he is most likely the best sight fishermen in the country. It was an honor to be in the boat with him. I learned a lot and will never forget being in the boat for the Bassmaster Classic. I may not have fished it, but that was second best.

Thanks for Reading – Luke

BassMAsters Classic Day 1 Launch

Posted in Uncategorized on February 18, 2011 by strikeking

Follow along on to check out all the action from those of from Strike King that are there working and covering the event. Here is a video for the Day 1 Launch. The guys went out about 1-1/2 hours late this morning due to fog. Stay tuned!


Strike King becomes Newest Sponsor of FLW Outdoors

Posted in Uncategorized on January 27, 2011 by strikeking

Tennessee lure company to back EverStart Series Angler of the Year award
MINNEAPOLIS (Jan. 27, 2011) — FLW Outdoors announced Thursday that Strike King Lure Company has joined forces with the world’s largest tournament-fishing organization. Strike King has been gearing up fishermen for over 40 years with a wide selection of fresh and saltwater fishing lures as well as polarized sunglasses. Through the new agreement, Strike King will market its industry-leading and well respected products to a loyal segment of tournament fishermen.
Strike King will also serve as title sponsor of the Angler of the Year Award in the EverStart Series. The Strike King Angler of the Year from each of the five divisions – Central, Northern, Southeast, Texas and Western – will receive $5,000. In addition, the Strike King Co-angler of the Year from each division will receive $2,000.
―We truly value our endemic sponsors; they’re essential to the lifeblood of the sport,‖ said Trisha Blake, president of the FLW Outdoors Marketing Division. ―We’re particularly proud to be associated with a premier company like Strike King. This new agreement will bring them added exposure and give EverStart anglers an additional incentive.‖
As part of the sponsorship, Strike King will be promoted across all platforms of FLW Outdoors, including its tournaments, multiple websites, magazines, and various FLW Outdoors events. Strike King’s Pro Team includes Forrest Wood Cup and two-time Bassmaster Classic champion George Cochran as well as TVA ledge expert Mark Rose and Ozark specialist Chad Brauer.
“Strike King Lure Company is excited and proud to be the newest sponsor of FLW Outdoors,” said Chris Brown, Strike King’s Marketing Manager. “Our association with FLW Outdoors will compliment Strike King’s well known and trusted brand, as well as generate significant exposure for our extensive product line to all levels of tournament anglers.”
FLW Outdoors is the largest fishing tournament organization in the world offering anglers worldwide the opportunity to compete for millions over the course of 191 tournaments in 2011. FLW Outdoors has taken fishing mainstream with the world’s richest fantasy sports game, FLW Fantasy Fishing presented by Straight Talk, where competitors can play for free as well as sign up for Player’s Advantage to gain an edge. For more information about FLW Outdoors and FLW Fantasy Fishing, visit or

Large and in Charge in 2011

Posted in Uncategorized on January 1, 2011 by strikeking

If you haven’t logged in this year ( we know it’s the first day) then you probably have not seen the new look Strike King site. If it were us we wold head on over to NOW and check it out. The guys at Robertson Consultants did an awesome job and it’s only going to get better. Check it out and give us your thoughts!

Thanks and Happy New Year!

Denny’s Bait Shop

Posted in Uncategorized on December 22, 2010 by strikeking

So the boys downstairs were editing some Brauer Bass Footage and came across this nugget of info. We thought it was good info and have decided to make it an episode deal with Mr. Brauer – Welcome to Denny’s Bait Shop – you’ll see alot more of this in 2011. Your thoughts please. Merry Christmas a day or two early, enjoy!

Shazam Productions cranks out 4 new SKL Commercials for 2011!

Posted in Uncategorized on December 2, 2010 by strikeking

Shazam productions, the mother ship for all things TV at Strike King just finished up 4 new SKL commercials for 2011. These will air within SKL Shows as well as shows Strike King sponsors. Be on the look out for these commercials in 2011! In the meantime, you can enjoy them on You Tube!

Strike King Sunglasses


Tour Grade Painted Blade Spinnerbaits


KVD1.5 & 2.5 Commercial


Slab Hammer Crappie

Pickwick Smallmouth Legend Roger Stegall is on the SKL Journal

Posted in Uncategorized on November 30, 2010 by strikeking

Hit the link to check out Roger’s Journal this week.



6XD Autopsy

Posted in Uncategorized on November 22, 2010 by strikeking

No its not dead, but the fine folks over at gave our 6XD a workout. Check this out!



SKL’s Sportsman Channel TV Lineup for 2011

Posted in Uncategorized on November 19, 2010 by strikeking

Hit the link below to see what we have in store for you tv Fishing fans in 2011 on the Sportsman Channel.



SKL Gets Technical- adapts Microsoft Tags into its marketing efforts for 2011

Posted in Uncategorized on November 16, 2010 by strikeking

Have you ever seen one of the multicolored bar codes as seen above? Well if not read on.  Electronic Tags are a cool new way to connect print media or any other visual media with Digital media.  These tag barcodes are embedded with a URL or a link to a video, website, or pretty much anything you can think of.

Strike King recently started using the Electronic Tags in print ads and looks to take that a bit farther as they move into 2011. “The Electronic tags are a great way for us to cross market our print media with our increasing digital media” says SKL Marketing Manager Chris Brown. “We can place a tag on a print ad, package, business card or retail signage and link it back to our website, a YouTube video on our SKL Channel or anything else we want in digital media and increase awareness on one or all of our products.”

The Tags are easy to use using a smartphone like an Iphone, droid, blackberry or a phone with a camera that can access the internet.  Simply download the FREE application or “App” from the website  or your appropriate App Store and select the phone you have and download the software. Once downloaded select the APP and it will use the phones camera to “Scan” the Tag you are looking at. Follow the instructions on the screen and BAM! There you go, access to whatever the tag pertains to and no typing in long web addresses or links. Just click the APP, scan and there you go.

“We are really excited to be using the Tag Technology in our marketing efforts in 2011, you will start seeing the tags in alot more places and some great new content to go along with it.” Says Brown.

You can even scan tags from websites, TV’s anywhere you see a tag you should be able to scan it.

Currently Strike King has several Tags in print ads and signage out there. Below are some of the tags themselves and also a recent print ad with the tag included in the ad.

Scan the tags you see in this blog and look for them and make sure you scan the tag to learn more about Strike King products.

New Tungsten Print Ad for 2011 utilizing a Custom Video Tag for the new Tungsten Line.